{"id":810,"date":"2026-01-20T22:33:50","date_gmt":"2026-01-20T21:33:50","guid":{"rendered":"https:\/\/conclaris.de\/bnp-paribas\/"},"modified":"2026-08-10T13:02:46","modified_gmt":"2026-08-10T11:02:46","slug":"bnp-paribas","status":"publish","type":"post","link":"https:\/\/conclaris.de\/en\/bnp-paribas\/","title":{"rendered":"BNP PARIBAS"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"810\" class=\"elementor elementor-810 elementor-259\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31f83b1 e-flex e-con-boxed e-con e-parent\" data-id=\"31f83b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5d84fba e-con-full e-flex e-con e-child\" data-id=\"5d84fba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-824a2bd e-con-full e-flex e-con e-child\" data-id=\"824a2bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb68a84 elementor-widget elementor-widget-heading\" data-id=\"fb68a84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">BNP PARIBAS<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ec92e2 elementor-widget elementor-widget-heading\" data-id=\"6ec92e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">References<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a38523 e-flex e-con-boxed e-con e-parent\" data-id=\"4a38523\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e844108 e-con-full e-flex e-con e-child\" data-id=\"e844108\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1734559 e-con-full e-flex e-con e-child\" data-id=\"1734559\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0f815a elementor-widget elementor-widget-image\" data-id=\"a0f815a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/conclaris.de\/wp-content\/uploads\/2026\/01\/BNP_1_klein.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"BNP_1_small\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODE0LCJ1cmwiOiJodHRwczpcL1wvY29uY2xhcmlzLmRlXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wMVwvQk5QXzFfa2xlaW4uanBnIn0%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"798\" height=\"710\" src=\"https:\/\/conclaris.de\/wp-content\/uploads\/2026\/01\/BNP_1_klein.jpg\" class=\"attachment-full size-full wp-image-814\" alt=\"\" srcset=\"https:\/\/conclaris.de\/wp-content\/uploads\/2026\/01\/BNP_1_klein.jpg 798w, https:\/\/conclaris.de\/wp-content\/uploads\/2026\/01\/BNP_1_klein-300x267.jpg 300w, https:\/\/conclaris.de\/wp-content\/uploads\/2026\/01\/BNP_1_klein-768x683.jpg 768w\" sizes=\"(max-width: 798px) 100vw, 798px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e349c0e e-con-full e-flex e-con e-child\" data-id=\"e349c0e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55a46b3 elementor-widget elementor-widget-image\" data-id=\"55a46b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/conclaris.de\/wp-content\/uploads\/2026\/01\/BNP_2_klein.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"BNP_2_small\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODEzLCJ1cmwiOiJodHRwczpcL1wvY29uY2xhcmlzLmRlXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wMVwvQk5QXzJfa2xlaW4uanBnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"798\" height=\"710\" src=\"https:\/\/conclaris.de\/wp-content\/uploads\/2026\/01\/BNP_2_klein.jpg\" class=\"attachment-full size-full wp-image-813\" alt=\"\" srcset=\"https:\/\/conclaris.de\/wp-content\/uploads\/2026\/01\/BNP_2_klein.jpg 798w, https:\/\/conclaris.de\/wp-content\/uploads\/2026\/01\/BNP_2_klein-300x267.jpg 300w, https:\/\/conclaris.de\/wp-content\/uploads\/2026\/01\/BNP_2_klein-768x683.jpg 768w\" sizes=\"(max-width: 798px) 100vw, 798px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-908c30a e-con-full e-flex e-con e-child\" data-id=\"908c30a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf78f79 elementor-widget elementor-widget-image\" data-id=\"cf78f79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/conclaris.de\/wp-content\/uploads\/2026\/01\/BNP_3_klein.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"BNP_3_small\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODEyLCJ1cmwiOiJodHRwczpcL1wvY29uY2xhcmlzLmRlXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wMVwvQk5QXzNfa2xlaW4uanBnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"798\" height=\"710\" src=\"https:\/\/conclaris.de\/wp-content\/uploads\/2026\/01\/BNP_3_klein.jpg\" class=\"attachment-full size-full wp-image-812\" alt=\"\" srcset=\"https:\/\/conclaris.de\/wp-content\/uploads\/2026\/01\/BNP_3_klein.jpg 798w, https:\/\/conclaris.de\/wp-content\/uploads\/2026\/01\/BNP_3_klein-300x267.jpg 300w, https:\/\/conclaris.de\/wp-content\/uploads\/2026\/01\/BNP_3_klein-768x683.jpg 768w\" sizes=\"(max-width: 798px) 100vw, 798px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9a588c e-con-full e-flex e-con e-child\" data-id=\"a9a588c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0a4304 elementor-widget elementor-widget-heading\" data-id=\"d0a4304\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Interim Management<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a443fe elementor-widget elementor-widget-text-editor\" data-id=\"6a443fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>BNP Paribas Group was in a phase of optimizing its employer branding and HR marketing. Corinna Schmidt was engaged to provide strategic advice to the Executive Board, develop employer branding campaigns, and manage the Top Employer Award 2023 as the overall project. <\/strong><\/p><p>EUR 2.60 bn total assets in 2022; <br\/>183,000 employees worldwide<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-337c2fd elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"337c2fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tasks &amp; scope:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc83d82 elementor-widget elementor-widget-text-editor\" data-id=\"dc83d82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Strategic consulting for the Executive Board and HR management in the areas of employer branding, HR marketing and recruitment<\/li><li>Development and implementation of employer branding and HR marketing campaigns, including online and video formats<\/li><li>Analysis and optimization of the employer brand across all online and offline touchpoints, including recommendations for action for 12 subsidiaries<\/li><li>Reach optimization and strategic consulting for digital employer branding channels (social media, career website, VR formats)<\/li><li>Project leadership and overall management of the Top Employer Award 2023, including managing national and international stakeholders<\/li><li>Creative and strategic consulting for the relaunch of the Germany career website to better position the employer brand<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97af1ed elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"97af1ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Results &amp; achievements:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-725450b elementor-widget elementor-widget-text-editor\" data-id=\"725450b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Successful win of the Top Employer Award 2023, including strategic management of the entire project<\/li><li>Optimization of the employer brand and employer branding strategy for 12 subsidiaries through targeted recommendations for action<\/li><li>Increase in reach and digital visibility of the employer brand, particularly through online campaigns and the website relaunch<\/li><li>Effective positioning of the employer brand through the introduction of new video formats (image videos, testimonials, VR films)<\/li><li>Successful strategic consulting for the Executive Board, optimizing long-term measures for recruitment and internal mobility.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9253fb elementor-widget elementor-widget-text-editor\" data-id=\"e9253fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Project duration: 8 months<\/p><p>Client: BNP Paribas Group<\/p><p>Skills: Project management, HR marketing, employer brand<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8827db7 elementor-widget elementor-widget-button\" data-id=\"8827db7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-sink\" href=\"https:\/\/conclaris.de\/en\/references\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u2190 Back to reference overview<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>References Interim Management BNP Paribas Group was in a phase of optimizing its employer branding and HR marketing. Corinna Schmidt was engaged to provide strategic advice to the Executive Board, develop employer branding campaigns, and manage the Top Employer Award 2023 as the overall project. EUR 2.60 bn total assets in 2022; 183,000 employees worldwide [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":811,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-references"],"_links":{"self":[{"href":"https:\/\/conclaris.de\/en\/wp-json\/wp\/v2\/posts\/810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/conclaris.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conclaris.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conclaris.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/conclaris.de\/en\/wp-json\/wp\/v2\/comments?post=810"}],"version-history":[{"count":1,"href":"https:\/\/conclaris.de\/en\/wp-json\/wp\/v2\/posts\/810\/revisions"}],"predecessor-version":[{"id":815,"href":"https:\/\/conclaris.de\/en\/wp-json\/wp\/v2\/posts\/810\/revisions\/815"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/conclaris.de\/en\/wp-json\/wp\/v2\/media\/811"}],"wp:attachment":[{"href":"https:\/\/conclaris.de\/en\/wp-json\/wp\/v2\/media?parent=810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/conclaris.de\/en\/wp-json\/wp\/v2\/categories?post=810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conclaris.de\/en\/wp-json\/wp\/v2\/tags?post=810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}