BNP PARIBAS
References
Interim Management
BNP Paribas Group was in a phase of optimizing its employer branding and HR marketing. Corinna Schmidt was engaged to provide strategic advice to the Executive Board, develop employer branding campaigns, and manage the Top Employer Award 2023 as the overall project.
EUR 2.60 bn total assets in 2022;
183,000 employees worldwide
Tasks & scope:
- Strategic consulting for the Executive Board and HR management in the areas of employer branding, HR marketing and recruitment
- Development and implementation of employer branding and HR marketing campaigns, including online and video formats
- Analysis and optimization of the employer brand across all online and offline touchpoints, including recommendations for action for 12 subsidiaries
- Reach optimization and strategic consulting for digital employer branding channels (social media, career website, VR formats)
- Project leadership and overall management of the Top Employer Award 2023, including managing national and international stakeholders
- Creative and strategic consulting for the relaunch of the Germany career website to better position the employer brand
Results & achievements:
- Successful win of the Top Employer Award 2023, including strategic management of the entire project
- Optimization of the employer brand and employer branding strategy for 12 subsidiaries through targeted recommendations for action
- Increase in reach and digital visibility of the employer brand, particularly through online campaigns and the website relaunch
- Effective positioning of the employer brand through the introduction of new video formats (image videos, testimonials, VR films)
- Successful strategic consulting for the Executive Board, optimizing long-term measures for recruitment and internal mobility.
Project duration: 8 months
Client: BNP Paribas Group
Skills: Project management, HR marketing, employer brand