DB SYSTEL
References
Interim Management
DB Systel was in the midst of optimizing its internal corporate communications. Corinna Schmidt was commissioned to analyze communication strategies, develop new formats, and support internal campaigns as a project manager to increase efficiency.
IT security and digitalization partner of Deutsche Bahn
EUR 1.2 bn revenue in 2023
7,000 employees in Germany
Tasks & scope:
- Analysis and optimization of internal communication channels in terms of reach, quality, acceptance, and innovation
- Conducting requirements workshops with stakeholders to define strategic communication needs
- Development of a company-wide communication strategy, incl. creative formats (text, video, audio) for social media (LinkedIn, C-level)
- Creation of a communication concept and roadmap for implementing strategic corporate content
- Project management and change communication for internal campaigns to optimize the time booking rate
- Campaign planning, creative concept development, and roll-out, incl. evaluation and tracking of measures
- Presentation and alignment of the communication strategy with stakeholders and C-level
Results & achievements:
- Optimization of internal communication channels through data-driven analyses and strategic recommendations for action
- Successful implementation of new communication formats (text, video, audio) to better convey strategic content
- Increased internal acceptance of new communication measures, particularly through social media formats on LinkedIn
- Effective internal campaign to improve the time booking rate, with a measurable increase in participation
- Successful presentation of the communication strategy at C-level, strengthening strategic communication.
Project duration: 9 months
Client: DB Systel
Skills: Communication, project management, marketing, C-level communication