FONDIUM GROUP
References
Strategy Consulting, Fractional Management
The Fondium Group was undergoing an extensive restructuring and change process, which, among other things, concerned competitiveness, sustainability, and digitalization. Corinna Schmidt was engaged to strategically advise the management and HR department, develop communication strategies, and manage major projects in internal/external communication and brand development.
Automotive supplier, Mettmann
EUR 600 million in 2023
1,800 employees in Germany
Tasks & Content:
- Strategic consulting for management and HR leadership in internal and external communication during the restructuring and change process
- Development of a brand strategy communication architecture to strengthen competitiveness and trust among internal and external target groups
- Vision and mission development to sharpen the product narrative and strategic brand management
- Management of change and communication projects in areas such as digitalization, competitiveness, and sustainability
- Project management for the redesign of the company website, including the development of a new content strategy
- Conducting workshops and training for executives and top management to improve internal communication
- Management of external service providers (agencies, videographers, copywriters, editors) for the implementation of high-quality communication measures
Results & Achievements:
- Successful development and implementation of a new corporate communication strategy that improved internal acceptance and external perception.
- Successful support of the restructuring and change process through targeted communication measures that strengthened competitiveness.
- Optimized internal communication for executives through targeted workshops and training that increased change competence.
- Effective repositioning of the corporate brand through a website redesign and an improved content strategy.
- Successful stakeholder management that optimized collaboration between internal teams and external service providers.
Project duration: 42 months (Strategy Consulting, Fractional Management)
Client: Fondium Group
Skills: Internal Communication, Project Management, Marketing, C-Level Communication, Crisis Communication